Is it best time to start a business? | YCC.ASIA

Is it the best time to start a business?

If starting a business is on your to-do list for 2020, use this five-step checklist to help decide when the time is right for you to launch your Business.

1. You really, really want this.

You really, really want this.

As an entrepreneur, you can expect to put in long hours at all sorts of tasks, and it may be a while before you get paid. You'll need to convince people to become your customers or invest in your idea. You'll have doubters, naysayers, setbacks, and rejections.

You'll weather all of this far better if you are truly passionate about your business idea. Being unemployed isn't a good enough reason to start a business, but feeling driven to provide a solution to a problem is.

2. You have the time and energy for a new business.

You have the time and energy for a new business.

The best time to start a new business is when your life is otherwise relatively calm.

If your current situation includes a new baby, a wedding, a divorce, caregiving for a sick family member, a big move, or any other major life stressors, it may be best to wait until things settle down a bit and you can devote your full attention to launching your new enterprise.

3. You have a financial plan.

You have a financial plan.

Your financial starting point is a business plan that shows—among other things—how much money you'll need to start your business, where it will come from, and how long you expect it to take for your business to become profitable. And there are other financial issues to sort out before you take the leap:

    • You still need to eat, and your student loan servicer and car insurance company aren't going to wait around for your business to turn a profit. Decide how you'll keep your personal life afloat, whether that means accumulating a year's worth of savings, relying on income from a job or a spouse's job, or camping out in a family member's basement for free.

    • Your income from a startup will be far less predictable than your income from a steady job. Some people don't mind this, and others lie awake at night fearing financial apocalypse. If you fall into the latter group, figure out how to deal with your financial anxiety so that it doesn't cause you to throw in the towel before you've given your startup a fair chance.

Depending on the kind of business you want to start, finding your first client or customer before you fully commit can be a good confidence booster and a way to generate some cash flow to continue your efforts.

4. You have support from the important people in your life.

You have support from the important people in your life.

Your plans affect the people you live with—spouses, children, partners, and parents. They may have to make financial or personal sacrifices to help your business succeed. Start your business after you've talked things through with them and resolved any major concerns.

It's hard to give your business the time and energy it deserves if it causes conflict and resentment in your relationships at home.

5. Your gut tells you it's time.

Your gut tells you it's time.

Plenty of would-be entrepreneurs hesitate for months or years, waiting for all the stars to align.

There's a fine line between jumping in without adequate thought and overthinking everything to the point where your business never gets off the ground. Listen to your instincts. If you've thought through the practicalities and you feel you're ready, it's probably time to go for it.

Starting a business of your own—whether full-time or on the side—can be a great move, provided you do so when the timing is right.

If you're starting a business, LegalZoom can help you get off on the right foot with our affordable Business formation packages. Get started by answering a few simple questions.

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5 Important things to know before business listing | YCC.ASIA

 5 Important things to know before business listing

Business directory listings are offline or online business directories. These directories provide the basic contact and service details of a company. Consistent directory listings can boost your profits. Business Directory listings help you in many ways.

 5 Important things to know before business listing | ycc.asia

    1. Targeted advertising

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How internet marketing really works | YCC.ASIA

How internet marketing really works

The term internet marketing is often abused by people to denote a mysterious form of marketing that somehow generates unfathomable leads… sometimes for free!

The truth is that internet marketing is a legitimate lead generation strategy that, like traditional marketing, can take a lot of time, work, and experience. And, just like traditional marketing, if you’re not paying good money for it, then you’re probably not going to get the results you desire.

So…in this post, I’m going to help demystify the myths behind internet marketing by exploring the 3 main types of internet marketing and how you can use them to your advantage.

1. Search Engine Optimization (SEO)

SEO is the process of making a website or web page rank higher than other websites in search engines such as Google, Yahoo, or Bing. These rankings specifically refer to the white area in the middle of the page (“organic”), not to be confused with the shaded areas at the top, right, and bottom of the page which are areas in which people pay Google for their ad to come up (we’ll discuss that next).

An SEO process can contain many different steps and strategies but all generally include some variation of “optimizing” the code and content on a website while also building high-quality links to your site.  Using both of these strategies will show search engines that your site is a top resource for the content or media the searcher is looking for.

The search terms or “queries” users place into search engines are often called “keywords.” Choosing which keywords to target through SEO revolves around what the business owner or marketer believe their target potential customer will type into the search engine. It is the job of Search Engine Optimizers (“SEO’s”) to analyze and determine which keywords will yield the greatest number of leads and then to optimize the site to target those keywords.

For instance, if I want to find a company that does digital marketing here in our company headquarters, I might type the phrase “digital marketing riverside” into Google. A different set of search results will be displayed to the searcher for each and every different keyword you type.

SEO’s will also want to complete and submit the company’s directory and maps listings for local business. The more accurate those listings are across the board, the more Google and other search engines will validate and rank a local or maps listing for the business. This “Local SEO” tactic is key for small businesses because ranking locally on Google will allow their business website to display near the top of the Search Engine Results Page (SERP) along with their phone number, directions, and online reviews.

2. Pay-Per-Click Marketing (PPC)

Pay-Per-Click is exactly what it sounds like: You place a bid on a certain keyword that you would like your ad to display for and…if someone clicks the ad, you are charged for it. There are actually other types of campaigns in which you can pay per impression (the number of times people see your ad) or action (“likes” or “follows”), but most people generally group all paid search marketing within the term “PPC” since it is the most common.

Running a PPC campaign can be an expensive way to generate new leads to your business, but, when done correctly, a good PPC Manager will be able to optimize your campaign based on an optimal cost per conversion and will be able to drive high quality leads to your organization. Google and Bing provide many other opportunities to run PPC campaigns.

Other types of PPC campaigns include:

Display – Graphical or text ads that are displayed on other websites

Retargeting – Ads that are served to people that have already visited your website or shopping cart previously, reminding them of your products/service or targeting a special offer to them to help increase conversions.

Social Media Ads – Promoted posts or ads on social networks like Facebook or Twitter, engaging your followers, their friends, or a specific demographic.

Product Listing Ads – Bid on listing your eCommerce store’s products within platforms like Google Shopping.

When done correctly, each of these campaigns will enable you to get your website, products, services, and/or your brand directly in front of people who are already searching for what you are offering. Pay Per Click is the best way to drive new business immediately.

3. Social Media Marketing (SMM)

Social media has exploded over the last few years. It has become the default means for distributing content and media such as blog posts, articles, videos, press, and reviews. Social media is the new word of mouth.

Social Media Marketing (“SMM”) can be a great way to engage your followers and their friends in ways you otherwise would never be able to. It also is a great way to be creative and drive interest to your brand in ways that your competitors aren’t.

Before social media, you would have to target a large audience through a medium like television to reach your target demographic. Now, you’re able to narrow your target down to age, interests, influences, buying patterns, and much more. You can also use it engage your loyal followers to be a champion of your brand, driving their friends to your site or storefront.

Unlike SEO and PPC, there is no technical guide to using SMM. Each strategy, campaign, and network is unique to each business — however, all should be done with the intent of driving your customers or followers to perform a specific action that will be beneficial to your business.

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Why it is important to Rank in Google? | YCC.ASIA

Why it is important to Rank in Google?

Search engine optimization is a cornerstone of inbound marketing success, but when do you call your website truly optimized? Best of the best? Top of the heap?

Well, if you can't make your website visible in the first page of the relevant keyword searches, you might not get any traffic from the search engines. 

Google, the most widely used search engine on the planet, is the biggest area of opportunity for inbound marketers.

In fact, according to SearchEngineWatch com, websites that are on top grab 36.4% of the traffic which is missed by lower-ranked websites.

But, the question that comes next is, how to get to the top?

If you can implement SEO best practices (and some of these suggestions), it will not take long to get there, outrank your competitors, or even "rank zero."

The following is a list of benefits of being at the top of Google's search engine results pages.

Google shows 10 results on the first page when someone searches for any specific terms. The results are based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors. 

So, if you can reach the top of the first page of Google results, it can be an excellent opportunity for you and your business.

Remember though that getting to the top is only half the battle: staying on top is equally as hard. Basically, your SEO success rests on whether you can make your website among the top ten or not, and then whether or not you can keep it there.

    • Top Position Gets More Traffic

One of the other top search engines after Google, Bing, reports that websites on the top get 42% of the traffic; the second gets 11% and third only gets 8%. So, it clearly indicates why your websites needs to be on top.

Basically, the picture is the same with other search engines including Google. If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.

    • Increases Business Authenticity

An increase in SERP (search engine results page) rankings not only boosts your business's ability to generate traffic and leads, it increases the degree to which your audience sees your business as authentic.

Data shows that web visitors think the first few websites at the top of the SERPs are amongst the more authentic businesses in their industry. It is basically a psychological game that gives you the advantage.

But, being on top may become quite difficult if you have enormous competitors. So whether yours is a large business or a small local business, better ranking surely increases the authenticity of your business.

    • Creates Business Image

Better SERP means a better image of the potential clients’ eyes. As the internet is a competitive market for every inbound marketer, it may not always be easy to rank on top within a short time. But, once you get a better ranking position, success then runs towards you. However, in order to give your business a respectable image among the customers and the competitors, you will feel the pressure to make your website rank among the first ten web results.

Ten times Better if it in the top

    • Ten Times Better if in the Top

Are you worried about your current ranking position? If so, then take some quick action to improve your ranking position. It is proven by experts that if you can rank on top, your business will become ten times better than your competitors. Ideaengineinc.com reports that the web page that ranks in a top listing gets 10 times more traffic than the one on page seven, for example.

    • Reduced Costs

As an inbound marketer, you are supposed to already know that inbound marketing costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your SERP is, the more potential your business has. Top SERP positions can reduce your advertising costs effectively. It has significant impacts on your social media marketing as well. But, one problem with search engine marketing is that you may not get the results immediately. If there are handfuls of competitors, you may have to wait for quite a long time. But, comparing to other businesses like giant corporations, your small business success can mainly be derived from search engines.

Finally, search engine ranking is an inevitable asset for every inbound marketer. If you are yet to appear on the first page of Google results, work a little harder. The success will then be yours.

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4 reasons to use online marketing for business | YCC.ASIA

4 reasons to use online marketing for business

Now that you have some insight into the importance of online marketing, let’s look at reasons why online marketing is a smart and effective strategy for your business.

IT'S COST EFFECTIVE

1. It’s cost-effective

• Digital marketing is extremely cost-effective. The important part of Internet marketing is that it is affordable and drives a quality return on investment. When you invest money in these methods, you’ll get a good return on them.
• watering money in a planting pot
• Your budget is an important part of your business.
• When you’re investing in marketing your business, you want to invest in cost-effective methods that will give you a good return on your investment. Digital marketing methods are relatively affordable compared to other advertising methods.
• When you're investing in marketing your business, you want cost-effective solutions
• Advanced targeting options make it easier to advertise your business.
• You reach more people that want to hear from you. It’s more cost-effective because you’re targeting people that are more interested in your brand, which means they’re more likely to convert and give you a good return on the money you invested in your campaign.

The Internet is always open

2. The Internet is always open

• As we stated previously, the Internet is available to your audience 24/7. They can access your site whenever they want to access it.
• Essentially, your website works as a constant marketing representative that helps new people learn about your business. They can access your site at any time and learn about your business.
• This is great for your business because customers have different work, sleep, and social schedules. There isn’t always a set time to reach people. It’s hard to reach them all at the same time, but Internet marketing allows people to access your business at any time of the day.
• It’s great for your business because your company is always available. They can check out your business and learn more about your organization without having to wait until your business opens.

3. Can create campaigns faster

• Your time is valuable. Any time you can save means you have extra time to work on other important projects. With Internet marketing, you can create and run campaigns quickly.
• For instance, creating a PPC campaign can take very little time. You select your keywords, select your bid, format your ad, and launch. It’s a quick and easy way for you to start obtaining valuable leads.
• This process is much quicker than creating a TV ad. With a TV ad, you’d have to take hours to shoot it, edit it, and get it ready to publish. This takes time, effort, and manpower that you can save by investing in digital marketing methods.

Advance Analytics

4. Get advanced analytics

• When you run a traditional advertising campaign, it’s challenging to see how you drive results.
• Even if people come into your business because of your radio ad, it’s hard to measure how many people visit your business because of that ad unless you ask every person that comes into your store.
• With Internet marketing, you can measure the analytics of each of your campaigns to see how they perform. You don’t have to guess if your campaigns are successful. Analytics allow you to see different metrics of your campaign and see how your campaign performs.
• With Internet marketing, you can measure the analytics of each campaign to see the effectiveness of online marketing
• You can monitor many metrics, such as clickthrough rate, impressions, views, reactions, and more. The type of metrics will depend upon the campaign you run.
• When you monitor your campaign, you better understand how your audience perceives your business. You can see where your campaign succeeds and where it falls short. It’s a great way to see if you’re driving results.
• With advanced analytics, you’ll create better campaigns that help you grow your business.

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